Catalog Advanced Search
-
Contains 3 Component(s), Includes Credits Includes a Live Web Event on 12/09/2026 at 1:00 PM (EST)
The American Medical Association (AMA) has released the Current Procedural Terminology (CPT®) 2027 code set, introducing some of the most sweeping structural transformations seen in years. Effective January 1, 2027, legacy codes for core services are being completely deleted and replaced by highly granular, complexity-based, and time-based coding systems. To protect your practice’s revenue cycle and ensure compliance, providers, billers, and coders must proactively adapt to these foundational shifts. This intensive webinar delivers a comprehensive breakdown of the major 2027 CPT revisions across five key specialties: Speech-Language Pathology (SLP), Audiology, Otolaryngology (ENT), and Sleep Medicine. Attendees will learn about the high-stakes deletion of individual speech therapy code 92507 and its replacement with 10 new time-based codes tailored to specific disorder areas. We will also dissect the total overhaul of home sleep studies into a new six-code complexity-tiered family, examine the newly introduced specialized codes for Video Head Impulse Testing (vHIT) and rotational vestibular assessments, and analyze critical regulatory pressures, such as the proposed 50% payment reduction for Modifier 25 on same-day E/M visits in ENT settings.
The American Medical Association (AMA) has released the Current Procedural Terminology (CPT®) 2027 code set, introducing some of the most sweeping structural transformations seen in years. Effective January 1, 2027, legacy codes for core services are being completely deleted and replaced by highly granular, complexity-based, and time-based coding systems. To protect your practice’s revenue cycle and ensure compliance, providers, billers, and coders must proactively adapt to these foundational shifts.
This intensive webinar delivers a comprehensive breakdown of the major 2027 CPT revisions across five key specialties: Speech-Language Pathology (SLP), Audiology, Otolaryngology (ENT), and Sleep Medicine. Attendees will learn about the high-stakes deletion of individual speech therapy code 92507 and its replacement with 10 new time-based codes tailored to specific disorder areas. We will also dissect the total overhaul of home sleep studies into a new six-code complexity-tiered family, examine the newly introduced specialized codes for Video Head Impulse Testing (vHIT) and rotational vestibular assessments, and analyze critical regulatory pressures, such as the proposed 50% payment reduction for Modifier 25 on same-day E/M visits in ENT settings.
Key Learning Objectives:
- Master the New SLP Framework: Navigate the shift from untimed individual treatment to the 10 new time-based, disorder-specific CPT codes (fluency, voice, language, articulation, and cognitive communication).
- Deconstruct Sleep Medicine Updates: Understand the new six-code, complexity-tiered matrix replacing legacy unattended sleep study codes (95800, 95801, 95806).
- Implement New Audiology & Vestibular Codes: Properly apply new coding for vHIT (92513, 92514) and rotational testing (92527, 92528) to capture objective diagnostic data accurately.
- Mitigate ENT Compliance Risks: Prepare workflows to defend documentation and reimbursement margins against proposed CMS policy shifts, including Modifier 25 cuts.
$i++ ?>Stephanie Allard, CPC, CEMA, RHIT
CEO & Compliance Expert
Stephanie Allard Consulting
Stephanie Allard, CPC, CEMA, RHIT, is an expert in medical coding, billing, reimbursement, and compliance, with more than 20 years of medical and management experience. Through her partnership with Audigy, she provides specialized education, auditing, and compliance support tailored to the unique operational and documentation challenges facing ENT practices, drawing on deep experience in coding, revenue cycle analysis, physician education, and operational consulting for large ENT organizations. Beyond ENT, Stephanie is a multi-specialty consultant, auditor, author, and educator with proficiency across more than 40 specialties, conducting external audits and revenue cycle assessments that help organizations close workflow gaps, strengthen compliance, and reduce financial risk. Her expertise extends into forensic auditing, payer investigations, and expert witness services, along with managing large coding teams and overseeing quality assurance and coder education. Clients value her ability to translate complex, ever-changing regulations into practical strategies that improve operational performance and audit readiness. Stephanie is also passionate about mentoring coding professionals and supporting their long-term success within healthcare organizations.
-
Register
- Non-Member - $49
- Audiologist - Free!
- Lifetime Member - Free!
- Corporate Executive - Free!
- Corporate - Free!
- Professional - Free!
- Community Admin - Free!
- Coder - Free!
- Retired - Free!
- LMSuser - Free!
- COPM-C Non Member - Free!
- COPM Non Member - Free!
- More Information
-
Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/02/2026 at 1:00 PM (EST)
With labor costs on the rise and inflation impacting all aspects of medical practice, groups need to look at their managed care contracts to increase revenue. Successful negotiation of these agreements can be the difference between a thriving practice and a downward spiral of financial ruin. Managed care companies recognize this fact and deploy teams of highly trained and experienced negotiators to tip the balance of power in their favor. This presentation is designed to show participants how to successfully negotiate managed care agreements using trade secrets from a former managed care negotiator. The presenter will take the group through the entire negotiation process, from beginning to end, and show them how to effectively deal with these managed care relationships.
With labor costs on the rise and inflation impacting all aspects of medical practice, groups need to look at their managed care contracts to increase revenue. Successful negotiation of these agreements can be the difference between a thriving practice and a downward spiral of financial ruin. Managed care companies recognize this fact and deploy teams of highly trained and experienced negotiators to tip the balance of power in their favor. This presentation is designed to show participants how to successfully negotiate managed care agreements using trade secrets from a former managed care negotiator. The presenter will take the group through the entire negotiation process, from beginning to end, and show them how to effectively deal with these managed care relationships.
Session Objectives:
· Learn how to evaluate positions and proposals
· Develop best strategies for given situations
· Understand the negotiation process Evaluation of reimbursement types
$i++ ?>Stephanie Allard, CPC, CEMA, RHIT
CEO & Compliance Expert
Stephanie Allard Consulting
Stephanie Allard, CPC, CEMA, RHIT, is an expert in medical coding, billing, reimbursement, and compliance, with more than 20 years of medical and management experience. Through her partnership with Audigy, she provides specialized education, auditing, and compliance support tailored to the unique operational and documentation challenges facing ENT practices, drawing on deep experience in coding, revenue cycle analysis, physician education, and operational consulting for large ENT organizations. Beyond ENT, Stephanie is a multi-specialty consultant, auditor, author, and educator with proficiency across more than 40 specialties, conducting external audits and revenue cycle assessments that help organizations close workflow gaps, strengthen compliance, and reduce financial risk. Her expertise extends into forensic auditing, payer investigations, and expert witness services, along with managing large coding teams and overseeing quality assurance and coder education. Clients value her ability to translate complex, ever-changing regulations into practical strategies that improve operational performance and audit readiness. Stephanie is also passionate about mentoring coding professionals and supporting their long-term success within healthcare organizations.
-
Register
- Non-Member - $49
- Audiologist - Free!
- Lifetime Member - Free!
- Corporate Executive - Free!
- Corporate - Free!
- Professional - Free!
- Community Admin - Free!
- Coder - Free!
- Retired - Free!
- LMSuser - Free!
- COPM-C Non Member - Free!
- COPM Non Member - Free!
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/06/2026 at 1:00 PM (EDT)
This webinar explores the growing role of artificial intelligence (AI) in ENT documentation, coding, and revenue cycle operations with a focus on audit risk, coding accuracy, and reimbursement integrity. Attendees will review how AI generated documentation, automated coding tools, and payer algorithms are impacting ENT practices, including concerns related to medical necessity, cloned documentation, modifier usage, surgical reporting, and E/M services. The session will also discuss where AI may improve workflow efficiency versus where human oversight remains critical to reducing denials, compliance exposure, and audit vulnerability.
This webinar explores the growing role of artificial intelligence (AI) in ENT documentation, coding, and revenue cycle operations with a focus on audit risk, coding accuracy, and reimbursement integrity. Attendees will review how AI generated documentation, automated coding tools, and payer algorithms are impacting ENT practices, including concerns related to medical necessity, cloned documentation, modifier usage, surgical reporting, and E/M services. The session will also discuss where AI may improve workflow efficiency versus where human oversight remains critical to reducing denials, compliance exposure, and audit vulnerability. $i++ ?>Stephanie Allard, CPC, CEMA, RHIT
CEO & Compliance Expert
Stephanie Allard Consulting
Stephanie Allard, CPC, CEMA, RHIT, is an expert in medical coding, billing, reimbursement, and compliance, with more than 20 years of medical and management experience. Through her partnership with Audigy, she provides specialized education, auditing, and compliance support tailored to the unique operational and documentation challenges facing ENT practices, drawing on deep experience in coding, revenue cycle analysis, physician education, and operational consulting for large ENT organizations. Beyond ENT, Stephanie is a multi-specialty consultant, auditor, author, and educator with proficiency across more than 40 specialties, conducting external audits and revenue cycle assessments that help organizations close workflow gaps, strengthen compliance, and reduce financial risk. Her expertise extends into forensic auditing, payer investigations, and expert witness services, along with managing large coding teams and overseeing quality assurance and coder education. Clients value her ability to translate complex, ever-changing regulations into practical strategies that improve operational performance and audit readiness. Stephanie is also passionate about mentoring coding professionals and supporting their long-term success within healthcare organizations.
-
Register
- Non-Member - $49
- Audiologist - Free!
- Lifetime Member - Free!
- Corporate Executive - Free!
- Corporate - Free!
- Professional - Free!
- Community Admin - Free!
- Coder - Free!
- Retired - Free!
- LMSuser - Free!
- COPM-C Non Member - Free!
- COPM Non Member - Free!
- More Information
-
Register
-
Contains 12 Product(s) 1 new product(s) added recently
This subscription provides you with unlimited access to every live and pre-recorded 2026 webinar for one low price. Consider it your VIP pass to the best ENT training in Otolaryngology! Price: Members: $499 | Non-Member: $549
Price: Members: $499 | Non-Members: $549
This subscription provides you with unlimited access to every live and pre-recorded 2026 webinar for one low price. Consider it your VIP pass to the best ENT training in Otolaryngology!**
HOW DOES IT WORK? Once you purchase the subscription, you will receive two emails. The first email will thank you for your order. The second email will be from [email protected] containing your unique Promo Code. Please save this code for future use. This will allow you to register for any webinar and order any recording from 2026 for $0.00.
You'll need to register for the webinars (located in the Community Calendar) and order the recordings (located in the Online Store) using your promo code.
**Subscription is only valid for webinars and recordings from the 2026 calendar year. The promo code is valid through 12/31/26 for the purchase of 2026 webinar recordings. NOT valid for AOA U training modules. If you have already purchased a webinar registration, you cannot be refunded retroactively for that purchase. **
-
Register
- Non-Member - $149
- Audiologist - $99
- Lifetime Member - $99
- Corporate Executive - $99
- Corporate - $99
- Professional - $99
- Community Admin - $99
- Coder - $99
- Retired - $99
- LMSuser - $149
- COPM-C Non Member - $149
- COPM Non Member - $149
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits
Artificial intelligence is reshaping how patients find and choose ENT practices. This session explains how Ai is impacting local search, paid search, and website performance, and what practice leaders need to know to stay visible, competitive, and aligned with how patients are searching today.
Artificial intelligence is reshaping how patients find and choose ENT practices. This session explains how Ai is impacting local search, paid search, and website performance, and what practice leaders need to know to stay visible, competitive, and aligned with how patients are searching today.
$i++ ?>Stephanie Allard, CPC, CEMA, RHIT
CEO & Compliance Expert
Stephanie Allard Consulting
Stephanie Allard, CPC, CEMA, RHIT, is an expert in medical coding, billing, reimbursement, and compliance, with more than 20 years of medical and management experience. Through her partnership with Audigy, she provides specialized education, auditing, and compliance support tailored to the unique operational and documentation challenges facing ENT practices, drawing on deep experience in coding, revenue cycle analysis, physician education, and operational consulting for large ENT organizations. Beyond ENT, Stephanie is a multi-specialty consultant, auditor, author, and educator with proficiency across more than 40 specialties, conducting external audits and revenue cycle assessments that help organizations close workflow gaps, strengthen compliance, and reduce financial risk. Her expertise extends into forensic auditing, payer investigations, and expert witness services, along with managing large coding teams and overseeing quality assurance and coder education. Clients value her ability to translate complex, ever-changing regulations into practical strategies that improve operational performance and audit readiness. Stephanie is also passionate about mentoring coding professionals and supporting their long-term success within healthcare organizations.
-
Register
- Non-Member - $49
- Audiologist - Free!
- Lifetime Member - Free!
- Corporate Executive - Free!
- Corporate - Free!
- Professional - Free!
- Community Admin - Free!
- Coder - Free!
- Retired - Free!
- LMSuser - Free!
- COPM-C Non Member - Free!
- COPM Non Member - Free!
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits
As reimbursement pressures intensify and accountable care performance measures become more relevant to referral criteria, specialty practices are increasingly being evaluated on cost, quality, and outcomes, not just availability and clinical reputation. This session explores the why behind the CMS and private payer move toward value-based specialty care measures. We connect the dots with similarities between CMS MVP performance reporting trends and evolving ACO accountable care models as it relates to specialty evolving specialty care, performance, metrics and referrals
As reimbursement pressures intensify and accountable care performance measures become more relevant to referral criteria, specialty practices are increasingly being evaluated on cost, quality, and outcomes, not just availability and clinical reputation. This session explores the why behind the CMS and private payer move toward value-based specialty care measures. We connect the dots with similarities between CMS MVP performance reporting trends and evolving ACO accountable care models as it relates to specialty evolving specialty care, performance, metrics and referrals
$i++ ?>AnnMarie Merta
Co-Founder and CEO BridgepointMD
BridgepointMD
AnnMarie Merta, MBA, FACHE, is the CEO and Co-Founder of BridgepointMD, a specialist-focused, technology-enabled services company advancing the role of specialty care in value-based healthcare. With more than two decades of executive leadership experience, she has held senior roles across hospital systems, physician enterprises, and health plans, with a consistent focus on driving operational excellence, financial performance, and care model innovation.
AnnMarie has led enterprise-wide transformations, including service line optimization, revenue cycle centralization, and value-based care strategy development across multi-market health systems. Through BridgepointMD, she is focused on bridging the gap between specialty practices and risk-bearing entities by delivering practical, scalable solutions that protect fee-for-service revenue while enabling participation in alternative payment models.
A recognized thought leader in specialty value-based care, AnnMarie is passionate about aligning providers, payers, and technology to improve outcomes, reduce cost, and enhance the patient experience. She is a Fellow of the American College of Healthcare Executives (FACHE).
$i++ ?>Jocelyn Meyer
Vice President Research & Quality and Executive Executive Director Regent Research Registry
American Academy of Otolaryngology
Jocelyn Meyer, MPH, is a healthcare data and quality improvement leader at the American Academy of Otolaryngology–Head and Neck Surgery Foundation (AAO-HNSF), where she plays a key role in advancing the Reg-ent clinical data registry and related data initiatives. Her work focuses on translating clinical evidence into scalable, data-driven solutions that support quality measurement, performance improvement, and real-world evidence generation.
Jocelyn brings extensive experience managing large, complex government-funded programs, including prior work supporting CMS quality initiatives such as MVP/MIPS and PQRS. In these roles, she led cross-functional teams, coordinated with federal stakeholders and vendors, and led policy and measure development.
In her current role, Jocelyn leads cross-functional efforts across registry maintenance and development, clinical guideline digitization, and data strategy. She collaborates with clinicians, data scientists, and technology partners to improve data usability, streamline workflows, and enhance the clinical relevance of quality measures. Her work includes the curation and harmonization of longitudinal clinical and patient-reported data across diverse practice settings, including integration of heterogeneous EHR and patient-reported data sources to support data consistency, completeness, and comparability for research and quality improvement.
-
Register
- Non-Member - $49
- Audiologist - Free!
- Lifetime Member - Free!
- Corporate Executive - Free!
- Corporate - Free!
- Professional - Free!
- Community Admin - Free!
- Coder - Free!
- Retired - Free!
- LMSuser - $49
- COPM-C Non Member - $49
- COPM Non Member - $49
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits
As ENT practices grow, inconsistent operations can create inefficiencies and strain leadership. This session explores how standardizing core operational processes across a multi-specialty practice improves efficiency, accountability, patient experience, and scalability.
As ENT practices grow, inconsistent operations can create inefficiencies and strain leadership. This session explores how standardizing core operational processes across a multi-specialty practice improves efficiency, accountability, patient experience, and scalability.
$i++ ?>Stephanie Allard, CPC, CEMA, RHIT
CEO & Compliance Expert
Stephanie Allard Consulting
Stephanie Allard, CPC, CEMA, RHIT, is an expert in medical coding, billing, reimbursement, and compliance, with more than 20 years of medical and management experience. Through her partnership with Audigy, she provides specialized education, auditing, and compliance support tailored to the unique operational and documentation challenges facing ENT practices, drawing on deep experience in coding, revenue cycle analysis, physician education, and operational consulting for large ENT organizations. Beyond ENT, Stephanie is a multi-specialty consultant, auditor, author, and educator with proficiency across more than 40 specialties, conducting external audits and revenue cycle assessments that help organizations close workflow gaps, strengthen compliance, and reduce financial risk. Her expertise extends into forensic auditing, payer investigations, and expert witness services, along with managing large coding teams and overseeing quality assurance and coder education. Clients value her ability to translate complex, ever-changing regulations into practical strategies that improve operational performance and audit readiness. Stephanie is also passionate about mentoring coding professionals and supporting their long-term success within healthcare organizations.
-
Register
- Non-Member - Free!
- Audiologist - Free!
- Lifetime Member - Free!
- Corporate Executive - Free!
- Corporate - Free!
- Professional - Free!
- Community Admin - Free!
- Coder - Free!
- Retired - Free!
- LMSuser - Free!
- COPM-C Non Member - Free!
- COPM Non Member - Free!
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits
This session introduces the core diagnostic audiology tests—pure tone, speech audiometry, and tympanometry—and how they support accurate ENT assessment, documentation, and billing. It also clarifies how these diagnostic tests differ from hearing aid–related services, helping teams avoid common documentation and coding errors. Attendees will leave with a clear understanding of test purpose, required documentation, and how to support clean, defensible claims.
This session introduces the core diagnostic audiology tests—pure tone, speech audiometry, and tympanometry—and how they support accurate ENT assessment, documentation, and billing. It also clarifies how these diagnostic tests differ from hearing aid–related services, helping teams avoid common documentation and coding errors. Attendees will leave with a clear understanding of test purpose, required documentation, and how to support clean, defensible claims.
$i++ ?>Kim Steffenhagen
Align ENT & Allergy
Kimberly “Kim” Steffenhagen is a dedicated and innovative professional with extensive experience in the field of medical coding and quality assurance. As the Coding QA and Compliance Manager at Align ENT & Allergy, Kim plays a pivotal role in ensuring the accuracy and efficiency of coding processes, contributing significantly to the company's continued success.
Kim holds several prestigious certifications, including CPC, CEMC, CPMA and CPCO from AAPC, as well as the COPM certification from ASCENT. Kim is honored to be a member of the inaugural class of AAPC's Emerging Leader Program. These certifications underscore her exceptional expertise in medical coding, auditing, and practice management. Throughout her career, Kim has demonstrated a strong commitment to excellence, consistently delivering outstanding results and earning a reputation for her meticulous attention to detail and thorough understanding of complex coding guidelines.
Under Kim's leadership, Align ENT & Allergy has achieved remarkable milestones in coding accuracy and compliance. Her strategic vision and innovative approach have been instrumental in streamlining coding processes, reducing errors, and enhancing overall operational efficiency. Kim's dedication to continuous improvement and her ability to adapt to evolving industry standards have cemented her status as a key figure in the company's growth and success.-
Register
- Non-Member - $49
- Audiologist - Free!
- Lifetime Member - Free!
- Corporate Executive - Free!
- Corporate - Free!
- Professional - Free!
- Community Admin - Free!
- Coder - Free!
- Retired - Free!
- LMSuser - Free!
- COPM-C Non Member - $49
- COPM Non Member - $49
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits
A hands-on exploration of practical AI tools for the business of medicine. This session will include real-world demonstrations of Microsoft Copilot, Claude for PowerPoint, Claude for Excel, and other leading AI models, with a focus on healthcare administration, analytics, and operational decision-making. Using an allergy patient demographic case study, Drew will showcase how AI can support spreadsheet analysis, patient migration modeling, payer mix review, KPI development, physician productivity reporting, financial modeling, and business intelligence workflows. The session will also address responsible AI use, data security, and practical guardrails for ENT practices adopting these tools. This webinar is designed for administrators and practice leaders who want to move beyond theory and see how AI can be applied directly to everyday healthcare business challenges. Participant Note: This webinar assumes participants have access to either Microsoft 365 with a Copilot license for tools such as Outlook, Teams, Excel, Word, and PowerPoint, and/or a Claude license, currently available through Claude Pro at approximately $20/month, with the Claude add-ins installed for PowerPoint, Excel, or both. While these tools are not required to attend, the webinar will focus on practical use cases and will not provide step-by-step instruction on how to download Claude or install every add-in. The session will also touch on Claude for work, AI guardrails, responsible use policies, and data security considerations.
A hands-on exploration of practical AI tools for the business of medicine.
This session will include real-world demonstrations of Microsoft Copilot, Claude for PowerPoint, Claude for Excel, and other leading AI models, with a focus on healthcare administration, analytics, and operational decision-making.
Using an allergy patient demographic case study, Drew will showcase how AI can support spreadsheet analysis, patient migration modeling, payer mix review, KPI development, physician productivity reporting, financial modeling, and business intelligence workflows. The session will also address responsible AI use, data security, and practical guardrails for ENT practices adopting these tools.
This webinar is designed for administrators and practice leaders who want to move beyond theory and see how AI can be applied directly to everyday healthcare business challenges.
Participant Note:
This webinar assumes participants have access to either Microsoft 365 with a Copilot license for tools such as Outlook, Teams, Excel, Word, and PowerPoint, and/or a Claude license, currently available through Claude Pro at approximately $20/month, with the Claude add-ins installed for PowerPoint, Excel, or both. While these tools are not required to attend, the webinar will focus on practical use cases and will not provide step-by-step instruction on how to download Claude or install every add-in. The session will also touch on Claude for work, AI guardrails, responsible use policies, and data security considerations.$i++ ?>Drew Franklin
Chief Strategy Officer
Albany ENT and Allergy Services, PC
Drew has spent the past two decades working in otolaryngology practice management, with a focus on scaling operations, advancing access, and aligning clinical and administrative strategy. He currently serves as Chief Strategy Officer at Albany ENT & Allergy Services, PC, where he leads initiatives spanning revenue cycle optimization, payer strategy, data analytics, and access innovation, including the development of a specialty ENT urgent care model. He is currently President-Elect of ASCENT.
-
Register
- Non-Member - Free!
- Audiologist - Free!
- Lifetime Member - Free!
- Corporate Executive - Free!
- Corporate - Free!
- Professional - Free!
- Community Admin - Free!
- Coder - Free!
- Retired - Free!
- LMSuser - Free!
- COPM-C Non Member - Free!
- COPM Non Member - Free!
- More Information
-
Register
-
Contains 3 Component(s), Includes Credits
Practice administrators and marketing teams are being asked to do more with less. Between managing day-to-day operations, navigating reimbursement changes, and keeping up with patient communication, marketing often gets pushed to the back burner. AI tools are showing up everywhere, promising speed, efficiency, and scale. Yet many administrators feel uncertain about where these tools genuinely help versus where they introduce risk to accuracy, credibility, and patient trust. The challenge is no longer whether AI can be used, but how to use it responsibly in a healthcare environment where mistakes carry real consequences. This session cuts through the noise with five practical rules for using AI in your marketing. Participants will learn which tools to consider, including ChatGPT, Claude, Gemini, and Microsoft Copilot. More importantly, they’ll learn how to use these tools wisely, where AI can effectively support marketing work such as ideation, first drafts, and repurposing content, and where human judgment remains essential. The session also addresses emerging risks administrators may not anticipate, including fact-checking failures, outdated or hallucinated health information, SEO implications of AI-written website content, and licensing concerns related to AI-generated imagery. Attendees will leave with five clear, actionable rules they can apply immediately, giving them confidence to use AI tools without compromising credibility or patient trust.
Practice administrators and marketing teams are being asked to do more with less. Between managing day-to-day operations, navigating reimbursement changes, and keeping up with patient communication, marketing often gets pushed to the back burner. AI tools are showing up everywhere, promising speed, efficiency, and scale. Yet many administrators feel uncertain about where these tools genuinely help versus where they introduce risk to accuracy, credibility, and patient trust. The challenge is no longer whether AI can be used, but how to use it responsibly in a healthcare environment where mistakes carry real consequences. This session cuts through the noise with five practical rules for using AI in your marketing. Participants will learn which tools to consider, including ChatGPT, Claude, Gemini, and Microsoft Copilot. More importantly, they’ll learn how to use these tools wisely, where AI can effectively support marketing work such as ideation, first drafts, and repurposing content, and where human judgment remains essential. The session also addresses emerging risks administrators may not anticipate, including fact-checking failures, outdated or hallucinated health information, SEO implications of AI-written website content, and licensing concerns related to AI-generated imagery. Attendees will leave with five clear, actionable rules they can apply immediately, giving them confidence to use AI tools without compromising credibility or patient trust. $i++ ?>Stephanie Allard, CPC, CEMA, RHIT
CEO & Compliance Expert
Stephanie Allard Consulting
Stephanie Allard, CPC, CEMA, RHIT, is an expert in medical coding, billing, reimbursement, and compliance, with more than 20 years of medical and management experience. Through her partnership with Audigy, she provides specialized education, auditing, and compliance support tailored to the unique operational and documentation challenges facing ENT practices, drawing on deep experience in coding, revenue cycle analysis, physician education, and operational consulting for large ENT organizations. Beyond ENT, Stephanie is a multi-specialty consultant, auditor, author, and educator with proficiency across more than 40 specialties, conducting external audits and revenue cycle assessments that help organizations close workflow gaps, strengthen compliance, and reduce financial risk. Her expertise extends into forensic auditing, payer investigations, and expert witness services, along with managing large coding teams and overseeing quality assurance and coder education. Clients value her ability to translate complex, ever-changing regulations into practical strategies that improve operational performance and audit readiness. Stephanie is also passionate about mentoring coding professionals and supporting their long-term success within healthcare organizations.
-
Register
- Non-Member - Free!
- Audiologist - Free!
- Lifetime Member - Free!
- Corporate Executive - Free!
- Corporate - Free!
- Professional - Free!
- Community Admin - Free!
- Coder - Free!
- Retired - Free!
- LMSuser - Free!
- COPM-C Non Member - Free!
- COPM Non Member - Free!
- More Information
-
Register