09-09-26 The Impact of AI on Digital Marketing
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Artificial intelligence is reshaping how patients find and choose ENT practices. This session explains how Ai is impacting local search, paid search, and website performance, and what practice leaders need to know to stay visible, competitive, and aligned with how patients are searching today.
Stephanie Allard, CPC, CEMA, RHIT
CEO & Compliance Expert
Stephanie Allard Consulting
Stephanie Allard, CPC, CEMA, RHIT, is an expert in medical coding, billing, reimbursement, and compliance, with more than 20 years of medical and management experience. Through her partnership with Audigy, she provides specialized education, auditing, and compliance support tailored to the unique operational and documentation challenges facing ENT practices, drawing on deep experience in coding, revenue cycle analysis, physician education, and operational consulting for large ENT organizations. Beyond ENT, Stephanie is a multi-specialty consultant, auditor, author, and educator with proficiency across more than 40 specialties, conducting external audits and revenue cycle assessments that help organizations close workflow gaps, strengthen compliance, and reduce financial risk. Her expertise extends into forensic auditing, payer investigations, and expert witness services, along with managing large coding teams and overseeing quality assurance and coder education. Clients value her ability to translate complex, ever-changing regulations into practical strategies that improve operational performance and audit readiness. Stephanie is also passionate about mentoring coding professionals and supporting their long-term success within healthcare organizations.