***Please make sure to register on Zoom in the Contents tab after purchasing!***

Join us for our upcoming two-part webinar series!

2024-06-05 Branding & Healthcare 101 - Your brand can help you build relationships with your audience and turn them into loyal patients. In this course, we'll explore the foundational components of a brand, including your mission, vision, and values. You'll leave this session with a framework for building a comprehensive branding strategy for your practice.

2024-06-19 Branding & Healthcare 201 - A strong brand strategy can make all the difference to your clinic’s bottom line, especially in a competitive market. This course will expand on your understanding of basic branding and enable you to leverage your brand across all your target audiences – your local community, existing patients, and referring partners.  Discover how to build a balanced branding approach that will differentiate your clinic and drive revenue growth.

Price: Members: $399 | Non-Members: $499

This subscription provides you with unlimited access to every live and pre-recorded 2024 webinar for one low price. Consider it your VIP pass to the best ENT training in Otolaryngology!**

HOW DOES IT WORK? Once you purchase the subscription, you will receive two emails.  The first email will thank you for your order.  The second email will be from webinars@askascent.org containing your unique Promo Code. Please save this code for future use.  This will allow you to register for any webinar and order any recording from 2024 for $0.00. 

You'll need to register for the webinars (located in the Community Calendar) and order the recordings (located in the Online Store) using your promo code.

**Subscription is only valid for webinars and recordings from the 2024 calendar year. The promo code is valid through 12/31/24 for the purchase of 2024 webinar recordings. NOT valid for AOA U training modules. If you have already purchased a webinar registration, you cannot be refunded retroactively for that purchase. **

Stop miscommunication in its tracks. Whether your team is working in person, remotely or hybrid, an absence of understanding results in team problems. In this entertaining and practical session, learn to avoid these problems. Learn to command attention, listen proactively, and run more effective meetings. A particular focus is on written skills and more effective email communications. Using numerous stories and examples, this session teaches leaders how to create a team that practices open communication. Unlock the power of collaboration within your team – think, “yes, and” like an improvisational actor. Create a more innovative team culture drawing on diverse opinions and ideas. Laugh, learn, and exceed your organizational goals. 

ATTENDEES WILL LEARN: 

- How to connect with people, keep their attention and gift them with your attention

- To share control vs taking control during a face-to-face or virtual meeting

- Tips for more meaningful conversations, effective listening, and email usage

- Steps to create a team environment that affirms and builds trust

***Please make sure to register on Zoom in the Contents tab after purchasing!***

Discover the latest trends shaping the world of digital marketing in 2024. In this presentation, we will explore the latest technologies, strategies and tools that are driving success in the digital space. From the rise of AI and marketing automation to the growing importance of personalization and customer experience, attendees will gain insights into the future of digital marketing and learn how to stay ahead of the curve. Whether you’re a business owner, practice manager, healthcare provider or all the above, this presentation is a must-attend for anyone looking to stay ahead in the ever-evolving digital landscape.

***Please make sure to register on Zoom in the Contents tab after purchasing!***

Step into the rhythm of diplomacy by exploring the elegant steps and intricate footwork of negotiation. From tangos with patients and staff to jitterbugs with partners or ceremonial dances with payers, negotiation requires finesse, timing, and a clear understanding of your partner’s moves.  Exploring the science and art of negotiation, this session is a must for leaders seeking to elevate their game.  Master the skills of a negotiation virtuoso to secure stronger contracts, better service, and overall improved business performance.  Together we will define the elements of successful negotiation from preparation to closing the deal.  

By the end of the presentation, attendees will be able to:
1. Identify negotiation principles that can be used orchestrate successful negotiations.
2. Explore the art of communication and body language.
3. Adopt skills discussed to appropriately prepare for negotiations with payers, vendors, patients, and employees.

***Please make sure to register on Zoom in the Contents tab after purchasing!***

How often do you focus and act on data from your practice’s dashboard?  Is your dashboard pretty useful or just pretty? This session will look at how leading medical practices customize dashboards they receive to get the most insight and direction in a short amount of time, featuring tips and tricks for making dashboards customizable, dynamic, and practical.  Attendees will consider how dashboards are delivered, who sees them and how often they are reviewed, as well as how to organize dashboards to be efficient and effective in displaying critical, timely information.  Attendees will consider how these dashboards motivate different members of their team to improve performance, and how dashboards designed by CPAs and practice administrators address specific challenges. 

Learning Objectives:

• Compare examples of practice-changing dashboards for medical practices nationwide
• Experiment with new ways to drive change in your organization via timely, relevant data
• Describe how to build better practice dashboards for your specific organization

***Please make sure to register on Zoom in the Contents tab after purchasing!***

Consumers today have access to an overwhelming amount of choices. For practices to stand out, they need a comprehensive strategy that addresses marketing trends, patient experience, budgets, practice goals, resources and more! In this module, learn how to evolve your marketing strategy to align with your practice’s needs and foster meaningful engagement with existing and prospective patients alike.

***Please make sure to register on Zoom in the Contents tab after purchasing!***

Without appropriate delegation, your team will become inefficient and demoralized. It’s one of the most important work-skills you can develop but most people don’t delegate and those that do, often, don’t do it well!  Learning how to delegate effectively saves you time, develops your people, grooms a successor and motivates your team.

In this program the following topics will be discussed:
• How to use delegation to maximize productivity for you and your team
• Recognizing when it is appropriate to delegate. 
• Knowing what to delegate
• Identifying team members with the skills to lead and complete projects.
• Steps needed in the delegation process
• Handling problems related to delegation
• Recognizing when to provide direction and offer support to ensure success.
• Developing strategies for follow-up to ensure projects are completed

***Please make sure to register on Zoom in the Contents tab after purchasing!***

Elevate your professional impact by transforming yourself into a captivating speaker. This 90-minute session is your guide to building presentations that resonate with any audience. Whether you're an aspiring trainer, a subject matter expert eager to share knowledge, or someone who has been asked (or coerced) to give a presentation, this workshop equips you with the power to influence and inspire.

We will cover how to:

• Craft a Compelling Course Description: Learn how to write concise and compelling course summaries that entice potential learners.
• Define your Objectives: Learn how to develop clear course outcomes and learning objectives that guide your presentation and ensure your audience walks away empowered.
• The Building Blocks of Great Presentations: Discover the secrets of structuring a presentation that flows naturally, engages seamlessly, and delivers maximum impact.
• From Ideas to Impact: Demystify the process of transforming your knowledge and expertise into a polished and persuasive presentation.
• Get Buy In: Master the art of crafting logical and emotional arguments that address that will lead your audience to the desired solution.
• Craft Call to Action: Don't leave your audience wondering what to do with the information you presented. Discover how to formulate a clear, actionable call to action that compels them to take the next step.

Learning Objectives - By the end of this session, you will:

• Confidently develop presentations that inform, inspire, and motivate.
• Craft compelling course summaries that attract learners and ignite curiosity.
• Structure presentations with ease, guiding your audience effortlessly towards your intended outcomes.
• Become a sought-after presenter, ready to share your knowledge and make a lasting impact.

If you’ve ever attended an ASCENT conference, you know that everyone is looking for and willing to share information that can be utilized in their Practices to overcome the day-to-day issues.

Let this be the year that you step up to help our profession. Help is available and we look forward to answering any questions you may have.

***Please make sure to register on Zoom in the Contents tab after purchasing!***

We will dive into the dynamic world of organic practice growth, focusing on overcoming common roadblocks and leveraging innovative strategies for sustainable expansion.