2026-06-16: AI & Your Marketing: 5 Rules Every Administrator Should Know

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Practice administrators and marketing teams are being asked to do more with less. Between managing day-to-day operations, navigating reimbursement changes, and keeping up with patient communication, marketing often gets pushed to the back burner. AI tools are showing up everywhere, promising speed, efficiency, and scale. Yet many administrators feel uncertain about where these tools genuinely help versus where they introduce risk to accuracy, credibility, and patient trust. The challenge is no longer whether AI can be used, but how to use it responsibly in a healthcare environment where mistakes carry real consequences. This session cuts through the noise with five practical rules for using AI in your marketing. Participants will learn which tools to consider, including ChatGPT, Claude, Gemini, and Microsoft Copilot. More importantly, they’ll learn how to use these tools wisely, where AI can effectively support marketing work such as ideation, first drafts, and repurposing content, and where human judgment remains essential. The session also addresses emerging risks administrators may not anticipate, including fact-checking failures, outdated or hallucinated health information, SEO implications of AI-written website content, and licensing concerns related to AI-generated imagery. Attendees will leave with five clear, actionable rules they can apply immediately, giving them confidence to use AI tools without compromising credibility or patient trust.

Danielle Frank

Danielle Frank

Regional Director

Audigy

Danielle Frank has held a variety of roles throughout her career spanning Strategic planning, Operations, and Leadership. With more than 15 years of professional experience, she has developed a strong passion for leading and developing teams, solving complex challenges, and leveraging her diverse skill set to adapt to evolving business environments.

During her time at Audigy, Danielle has become a trusted advisor to members and colleagues alike. She has played a key role in supporting practice startups and expansions, driving team alignment, and contributing to benchmarking initiatives that help members optimize performance and growth. Her experience includes working with ENT practices, health systems, non-profit & private practice audiology groups.

Danielle holds a Bachelor’s degree in Business Management from the University of Phoenix.

 

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AI & Your Marketing: 5 Rules Every Administrator Should Know
06/16/2026 at 1:00 PM (EDT)  |  60 minutes
06/16/2026 at 1:00 PM (EDT)  |  60 minutes
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Certificate
1.00 CEU credit  |  Certificate available
1.00 CEU credit  |  Certificate available A total of 1 Continuing Education Unit (CEU) has been designated for this meeting. One CEU is equal to 1 hour of programming.
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