2026-06-16: AI & Your Marketing: 5 Rules Every Administrator Should Know
Includes a Live Web Event on 06/16/2026 at 1:00 PM (EDT)
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| Practice administrators and marketing teams are being asked to do more with less. Between managing day-to-day operations, navigating reimbursement changes, and keeping up with patient communication, marketing often gets pushed to the back burner. AI tools are showing up everywhere, promising speed, efficiency, and scale. Yet many administrators feel uncertain about where these tools genuinely help versus where they introduce risk to accuracy, credibility, and patient trust. The challenge is no longer whether AI can be used, but how to use it responsibly in a healthcare environment where mistakes carry real consequences. This session cuts through the noise with five practical rules for using AI in your marketing. Participants will learn which tools to consider, including ChatGPT, Claude, Gemini, and Microsoft Copilot. More importantly, they’ll learn how to use these tools wisely, where AI can effectively support marketing work such as ideation, first drafts, and repurposing content, and where human judgment remains essential. The session also addresses emerging risks administrators may not anticipate, including fact-checking failures, outdated or hallucinated health information, SEO implications of AI-written website content, and licensing concerns related to AI-generated imagery. Attendees will leave with five clear, actionable rules they can apply immediately, giving them confidence to use AI tools without compromising credibility or patient trust. |
Kelly O'Keefe
Senior Director of Marketing
Fuel Medical
Kelly O'Keefe is Senior Director of Marketing at Fuel Medical Group, where he leads brand strategy, marketing, and creative services for ENT and audiology practices nationwide. Previously, as Director of Digital Strategies at Fuel, he built and refined the digital marketing programs that support practices across the country, including websites, paid search, SEO, reputation management, social media, and email marketing. Kelly brings nearly 20 years of experience in the ENT industry, with a background that includes sales and marketing at a major hearing aid manufacturer and leadership of a web marketing agency serving audiology practices. He holds a Bachelor of Science in Business Administration from Marquette University.
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