2026-06-16: AI & Your Marketing: 5 Rules Every Administrator Should Know
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| Practice administrators and marketing teams are being asked to do more with less. Between managing day-to-day operations, navigating reimbursement changes, and keeping up with patient communication, marketing often gets pushed to the back burner. AI tools are showing up everywhere, promising speed, efficiency, and scale. Yet many administrators feel uncertain about where these tools genuinely help versus where they introduce risk to accuracy, credibility, and patient trust. The challenge is no longer whether AI can be used, but how to use it responsibly in a healthcare environment where mistakes carry real consequences. This session cuts through the noise with five practical rules for using AI in your marketing. Participants will learn which tools to consider, including ChatGPT, Claude, Gemini, and Microsoft Copilot. More importantly, they’ll learn how to use these tools wisely, where AI can effectively support marketing work such as ideation, first drafts, and repurposing content, and where human judgment remains essential. The session also addresses emerging risks administrators may not anticipate, including fact-checking failures, outdated or hallucinated health information, SEO implications of AI-written website content, and licensing concerns related to AI-generated imagery. Attendees will leave with five clear, actionable rules they can apply immediately, giving them confidence to use AI tools without compromising credibility or patient trust. |
Ron Howrigon
President
Fulcrum Strategies
Ron Howrigon is President and CEO of Fulcrum Strategies, a consulting firm that represents physician practices across the U.S. in their dealings with managed care companies. Over the last 19 years, Fulcrum Strategies has worked with over 5,000 physicians in 30 states covering all specialties.
Prior to founding Fulcrum, Ron spent 18 years in the managed care industry as a negotiator and network manager. He once held senior management-level positions with Kaiser Permanente, Cigna, and Blue Cross and Blue Shield.
Ron is the author of the book “Flatlining: How Healthcare Could Kill the U.S. Economy,” which presents a concise, comprehensible overview of the critical issues and challenges facing the economics of healthcare. He is currently working on his second book tentatively titled “The Prescription for the Cure: How to fix the U.S. Healthcare System.”
Ron earned a Bachelors of Business Administration degree from Western Michigan University and a Master of Economics degree from North Carolina State University.
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