2026-06-16: AI & Your Marketing: 5 Rules Every Administrator Should Know

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Practice administrators and marketing teams are being asked to do more with less. Between managing day-to-day operations, navigating reimbursement changes, and keeping up with patient communication, marketing often gets pushed to the back burner. AI tools are showing up everywhere, promising speed, efficiency, and scale. Yet many administrators feel uncertain about where these tools genuinely help versus where they introduce risk to accuracy, credibility, and patient trust. The challenge is no longer whether AI can be used, but how to use it responsibly in a healthcare environment where mistakes carry real consequences. This session cuts through the noise with five practical rules for using AI in your marketing. Participants will learn which tools to consider, including ChatGPT, Claude, Gemini, and Microsoft Copilot. More importantly, they’ll learn how to use these tools wisely, where AI can effectively support marketing work such as ideation, first drafts, and repurposing content, and where human judgment remains essential. The session also addresses emerging risks administrators may not anticipate, including fact-checking failures, outdated or hallucinated health information, SEO implications of AI-written website content, and licensing concerns related to AI-generated imagery. Attendees will leave with five clear, actionable rules they can apply immediately, giving them confidence to use AI tools without compromising credibility or patient trust.

Kelsey Rutis

Kelsey Rutis

Vice President of Marketing

Audigy

Kelsey Rutis, Vice President of Marketing, has been working with hearing care providers in the area of marketing, operations, and strategy to help them serve more patients for over ten years. Prior to her time with Audigy, Kelsey worked in marketing, fundraising and event planning for both local and national non-profit organizations for nearly a decade to help them meet their missions. Leveraging her experience developing brands, executing advertising, and assessing return on investment, Kelsey helps small business owners and organizations deepen their impact in the communities they serve.  

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AI & Your Marketing: 5 Rules Every Administrator Should Know
06/16/2026 at 1:00 PM (EDT)  |  60 minutes
06/16/2026 at 1:00 PM (EDT)  |  60 minutes
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Certificate
1.00 CEU credit  |  Certificate available
1.00 CEU credit  |  Certificate available A total of 1 Continuing Education Unit (CEU) has been designated for this meeting. One CEU is equal to 1 hour of programming.
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