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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 08/19/2026 at 1:00 PM (EDT)
As reimbursement pressures intensify and accountable care performance measures become more relevant to referral criteria, specialty practices are increasingly being evaluated on cost, quality, and outcomes, not just availability and clinical reputation. This session explores the why behind the CMS and private payer move toward value-based specialty care measures. We connect the dots with similarities between CMS MVP performance reporting trends and evolving ACO accountable care models as it relates to specialty evolving specialty care, performance, metrics and referrals
As reimbursement pressures intensify and accountable care performance measures become more relevant to referral criteria, specialty practices are increasingly being evaluated on cost, quality, and outcomes, not just availability and clinical reputation. This session explores the why behind the CMS and private payer move toward value-based specialty care measures. We connect the dots with similarities between CMS MVP performance reporting trends and evolving ACO accountable care models as it relates to specialty evolving specialty care, performance, metrics and referrals
$i++ ?>Will Harrill
BridgepointMD
Dr. Will Harrill is active in health policy and specialist transition towards accountable care models. He currently is a committee member for the Physician Payment Policy (3P) workgroup of the American Academy of Otolaryngology-Head and Neck Surgery, the Transformation Resource for Accountable Care (TRAC) Advisory Committee for the North Carolina Medical Society, and is the co-founder and co-chair of the North Carolina Otolaryngology Health Policy Advisory Committee (OHPAC). He serves as a clinical advisor for the PACES Center for Value in Healthcare and is a co-founder and chief medical officer for BridgepointMD. Dr. Harrill maintains an active clinical/surgical practice within Carolina ENT-Sinus and Allergy Center where he served as President & CEO for 17 years.
Dr. Harrill is published within health policy and clinical research focusing on utilization and economic trends within specialty care. He holds clinical appointments within the departments of Otolaryngology both at the University of North Carolina at Chapel Hill School of Medicine and Atrium Health Wake Forest Baptist Health.
$i++ ?>AnnMarie Merta
Co-Founder and CEO BridgepointMD
BridgepointMD
AnnMarie Merta, MBA, FACHE, is the CEO and Co-Founder of BridgepointMD, a specialist-focused, technology-enabled services company advancing the role of specialty care in value-based healthcare. With more than two decades of executive leadership experience, she has held senior roles across hospital systems, physician enterprises, and health plans, with a consistent focus on driving operational excellence, financial performance, and care model innovation.
AnnMarie has led enterprise-wide transformations, including service line optimization, revenue cycle centralization, and value-based care strategy development across multi-market health systems. Through BridgepointMD, she is focused on bridging the gap between specialty practices and risk-bearing entities by delivering practical, scalable solutions that protect fee-for-service revenue while enabling participation in alternative payment models.
A recognized thought leader in specialty value-based care, AnnMarie is passionate about aligning providers, payers, and technology to improve outcomes, reduce cost, and enhance the patient experience. She is a Fellow of the American College of Healthcare Executives (FACHE).
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- Non-Member - $239
- Audiologist - $179
- Lifetime Member - $179
- Corporate Executive - $179
- Corporate - $179
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- LMSuser - $239
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- COPM Non Member - $239
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 08/05/2026 at 12:00 PM (EDT)
As ENT practices grow, inconsistent operations can create inefficiencies and strain leadership. This session explores how standardizing core operational processes across a multi-specialty practice improves efficiency, accountability, patient experience, and scalability.
As ENT practices grow, inconsistent operations can create inefficiencies and strain leadership. This session explores how standardizing core operational processes across a multi-specialty practice improves efficiency, accountability, patient experience, and scalability.
$i++ ?>Danielle Frank
Regional Director
Audigy
Danielle Frank has held a variety of roles throughout her career spanning Strategic planning, Operations, and Leadership. With more than 15 years of professional experience, she has developed a strong passion for leading and developing teams, solving complex challenges, and leveraging her diverse skill set to adapt to evolving business environments.
During her time at Audigy, Danielle has become a trusted advisor to members and colleagues alike. She has played a key role in supporting practice startups and expansions, driving team alignment, and contributing to benchmarking initiatives that help members optimize performance and growth. Her experience includes working with ENT practices, health systems, non-profit & private practice audiology groups.
Danielle holds a Bachelor’s degree in Business Management from the University of Phoenix.
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/22/2026 at 2:00 PM (EDT)
This session introduces the core diagnostic audiology tests—pure tone, speech audiometry, and tympanometry—and how they support accurate ENT assessment, documentation, and billing. It also clarifies how these diagnostic tests differ from hearing aid–related services, helping teams avoid common documentation and coding errors. Attendees will leave with a clear understanding of test purpose, required documentation, and how to support clean, defensible claims.
This session introduces the core diagnostic audiology tests—pure tone, speech audiometry, and tympanometry—and how they support accurate ENT assessment, documentation, and billing. It also clarifies how these diagnostic tests differ from hearing aid–related services, helping teams avoid common documentation and coding errors. Attendees will leave with a clear understanding of test purpose, required documentation, and how to support clean, defensible claims.
$i++ ?>Will Harrill
BridgepointMD
Dr. Will Harrill is active in health policy and specialist transition towards accountable care models. He currently is a committee member for the Physician Payment Policy (3P) workgroup of the American Academy of Otolaryngology-Head and Neck Surgery, the Transformation Resource for Accountable Care (TRAC) Advisory Committee for the North Carolina Medical Society, and is the co-founder and co-chair of the North Carolina Otolaryngology Health Policy Advisory Committee (OHPAC). He serves as a clinical advisor for the PACES Center for Value in Healthcare and is a co-founder and chief medical officer for BridgepointMD. Dr. Harrill maintains an active clinical/surgical practice within Carolina ENT-Sinus and Allergy Center where he served as President & CEO for 17 years.
Dr. Harrill is published within health policy and clinical research focusing on utilization and economic trends within specialty care. He holds clinical appointments within the departments of Otolaryngology both at the University of North Carolina at Chapel Hill School of Medicine and Atrium Health Wake Forest Baptist Health.
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- Non-Member - $239
- Audiologist - $179
- Lifetime Member - $179
- Corporate Executive - $179
- Corporate - $179
- Professional - $179
- Community Admin - Free!
- Coder - $179
- Retired - $179
- LMSuser - $239
- COPM-C Non Member - $239
- COPM Non Member - $239
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/08/2026 at 1:00 PM (EDT)
A hands-on exploration of practical AI tools for the business of medicine. This session will include real-world demonstrations of Microsoft Copilot, Claude for PowerPoint, Claude for Excel, and other leading AI models, with a focus on healthcare administration, analytics, and operational decision-making. Using an allergy patient demographic case study, Drew will showcase how AI can support spreadsheet analysis, patient migration modeling, payer mix review, KPI development, physician productivity reporting, financial modeling, and business intelligence workflows. The session will also address responsible AI use, data security, and practical guardrails for ENT practices adopting these tools. This webinar is designed for administrators and practice leaders who want to move beyond theory and see how AI can be applied directly to everyday healthcare business challenges. Participant Note: This webinar assumes participants have access to either Microsoft 365 with a Copilot license for tools such as Outlook, Teams, Excel, Word, and PowerPoint, and/or a Claude license, currently available through Claude Pro at approximately $20/month, with the Claude add-ins installed for PowerPoint, Excel, or both. While these tools are not required to attend, the webinar will focus on practical use cases and will not provide step-by-step instruction on how to download Claude or install every add-in. The session will also touch on Claude for work, AI guardrails, responsible use policies, and data security considerations.
A hands-on exploration of practical AI tools for the business of medicine.
This session will include real-world demonstrations of Microsoft Copilot, Claude for PowerPoint, Claude for Excel, and other leading AI models, with a focus on healthcare administration, analytics, and operational decision-making.
Using an allergy patient demographic case study, Drew will showcase how AI can support spreadsheet analysis, patient migration modeling, payer mix review, KPI development, physician productivity reporting, financial modeling, and business intelligence workflows. The session will also address responsible AI use, data security, and practical guardrails for ENT practices adopting these tools.
This webinar is designed for administrators and practice leaders who want to move beyond theory and see how AI can be applied directly to everyday healthcare business challenges.
Participant Note:
This webinar assumes participants have access to either Microsoft 365 with a Copilot license for tools such as Outlook, Teams, Excel, Word, and PowerPoint, and/or a Claude license, currently available through Claude Pro at approximately $20/month, with the Claude add-ins installed for PowerPoint, Excel, or both. While these tools are not required to attend, the webinar will focus on practical use cases and will not provide step-by-step instruction on how to download Claude or install every add-in. The session will also touch on Claude for work, AI guardrails, responsible use policies, and data security considerations.$i++ ?>Drew Franklin
Chief Strategy Officer
Albany ENT and Allergy Services, PC
Drew has spent the past two decades working in otolaryngology practice management, with a focus on scaling operations, advancing access, and aligning clinical and administrative strategy. He currently serves as Chief Strategy Officer at Albany ENT & Allergy Services, PC, where he leads initiatives spanning revenue cycle optimization, payer strategy, data analytics, and access innovation, including the development of a specialty ENT urgent care model. He is currently President-Elect of ASCENT.
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- Non-Member - $239
- Audiologist - $179
- Lifetime Member - $179
- Corporate Executive - $179
- Corporate - $179
- Professional - $179
- Community Admin - Free!
- Coder - $179
- Retired - $179
- LMSuser - $239
- COPM-C Non Member - $239
- COPM Non Member - $239
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Contains 8 Product(s) 3 new product(s) added recently
This subscription provides you with unlimited access to every live and pre-recorded 2026 webinar for one low price. Consider it your VIP pass to the best ENT training in Otolaryngology! Price: Members: $499 | Non-Member: $549
Price: Members: $499 | Non-Members: $549
This subscription provides you with unlimited access to every live and pre-recorded 2026 webinar for one low price. Consider it your VIP pass to the best ENT training in Otolaryngology!**
HOW DOES IT WORK? Once you purchase the subscription, you will receive two emails. The first email will thank you for your order. The second email will be from webinars@askascent.org containing your unique Promo Code. Please save this code for future use. This will allow you to register for any webinar and order any recording from 2026 for $0.00.
You'll need to register for the webinars (located in the Community Calendar) and order the recordings (located in the Online Store) using your promo code.
**Subscription is only valid for webinars and recordings from the 2026 calendar year. The promo code is valid through 12/31/26 for the purchase of 2026 webinar recordings. NOT valid for AOA U training modules. If you have already purchased a webinar registration, you cannot be refunded retroactively for that purchase. **
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- Non-Member - $549
- Audiologist - $499
- Lifetime Member - $499
- Corporate Executive - $499
- Corporate - $499
- Professional - $499
- Community Admin - $499
- Coder - $499
- Retired - $499
- LMSuser - $549
- COPM-C Non Member - $549
- COPM Non Member - $549
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Contains 3 Component(s), Includes Credits
This session provides first-year administrators with practice guidance on key reports, board meeting management, and financial routines they can implement immediately.
This session provides first-year administrators with practice guidance on key reports, board meeting management, and financial routines they can implement immediately.
$i++ ?>Camille White
Senior Director of ENT Services
Audigy
Camille White, COPM, is a seasoned healthcare leader with more than 30 years of experience driving operational excellence, strategic growth, and practice optimization across ENT and multi-service clinical environments. She serves as Senior Director of ENT Services at Audigy, where she supports medical practice members by aligning clinical and business priorities and helping practices navigate a rapidly evolving healthcare landscape. Prior to joining Audigy, Camille spent decades at the ENT Center of Central Georgia as the Practice Administrator where she oversaw six interconnected entities, including a surgery center, imaging center, allergy services, and a hearing aid division—bringing a deep, practical understanding of complex medical practice operations. Camille is also a Past President of ASCENT and the co-founder of the Mid-Size Community.
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- Non-Member - Free!
- Audiologist - Free!
- Lifetime Member - Free!
- Corporate Executive - Free!
- Corporate - Free!
- Professional - Free!
- Community Admin - Free!
- Coder - Free!
- Retired - Free!
- LMSuser - Free!
- COPM-C Non Member - Free!
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Contains 3 Component(s), Includes Credits
This session examines health insurance benefits design through a trust and communication lens, helping administrators balance rising costs with retention, engagement, and workforce expectations. Participants explore various benefits structures and how clear communication of what you do offer can protect trust during change.
This session examines health insurance benefits design through a trust and communication lens, helping administrators balance rising costs with retention, engagement, and workforce expectations. Participants explore various benefits structures and how clear communication of what you do offer can protect trust during change.
$i++ ?>Sarah Laughlin, SPHR-SCP, COPM-C
Director of Human Resources
Fuel Medical Group
Sarah has spent her 30+ year career in Human Resources with the objective of linking strategy and employee performance to help businesses achieve a goal driven culture. She has developed recruitment strategies, compensation and benefits structures, training programs, engagement surveys and solutions, performance management processes, employee relations and compliance plans for medical practices, in addition business sectors as higher education, apparel, and banking. Her background is further broadened by the 5 years she spent in the Air Force working on fighter jets. Sarah has written textbook chapters on HR, most recently in 2024 for the Audiology Practice Management Handbook with Brian Taylor and Robert Traynor. In addition to a Master’s Degree in Human Resources that kicked off her career, she has a random degree in Apparel Design from the Art Institute of Portland.
$i++ ?>William Coe
Executive Vice President - Partner, Employee Benefits Practice
USI Insurance
Will joined USI Insurance in 2013 as an Employee Benefits Consultant in the Portland, Oregon office. He serves as a consulting team leader for his employer clients and brings with him 30 years of industry experience with medium and large employer clients in both public and private sectors.
His substantial industry experience includes technology, manufacturing, transportation, healthcare, financial services, forest products, construction and professional services; as well as clients in many other industry segments.
Will’s career in employee benefits started at an insurance carrier where he was
a national account underwriter for over six years; during this time he focused on employer groups with 5,000+ employees. Capitalizing on that experience, he transitioned into employee benefits consulting, working as an underwriting consultant. This primarily included consulting for larger organizations with self-insured health plan risks.
Summary of experience includes working as a Senior National Accounts Underwriter at Standard Insurance Company, Underwriting Consultant at Mercer and Employee Benefits Consultant at McGriff, Seibels and Williams, Inc.Will is a licensed Life & Health advisor in all fifty states and the District of Columbia. He is a member of the National Association of Health Underwriters (NAHU) and serves on consulting advisory boards and councils for Regence Blue Cross Blue Shield of Oregon and United Healthcare.
Will earned his Bachelor of Science in Economics with a quantitative focus from Oregon State University.-
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Contains 3 Component(s), Includes Credits
Practice administrators and marketing teams are being asked to do more with less. Between managing day-to-day operations, navigating reimbursement changes, and keeping up with patient communication, marketing often gets pushed to the back burner. AI tools are showing up everywhere, promising speed, efficiency, and scale. Yet many administrators feel uncertain about where these tools genuinely help versus where they introduce risk to accuracy, credibility, and patient trust. The challenge is no longer whether AI can be used, but how to use it responsibly in a healthcare environment where mistakes carry real consequences. This session cuts through the noise with five practical rules for using AI in your marketing. Participants will learn which tools to consider, including ChatGPT, Claude, Gemini, and Microsoft Copilot. More importantly, they’ll learn how to use these tools wisely, where AI can effectively support marketing work such as ideation, first drafts, and repurposing content, and where human judgment remains essential. The session also addresses emerging risks administrators may not anticipate, including fact-checking failures, outdated or hallucinated health information, SEO implications of AI-written website content, and licensing concerns related to AI-generated imagery. Attendees will leave with five clear, actionable rules they can apply immediately, giving them confidence to use AI tools without compromising credibility or patient trust.
Practice administrators and marketing teams are being asked to do more with less. Between managing day-to-day operations, navigating reimbursement changes, and keeping up with patient communication, marketing often gets pushed to the back burner. AI tools are showing up everywhere, promising speed, efficiency, and scale. Yet many administrators feel uncertain about where these tools genuinely help versus where they introduce risk to accuracy, credibility, and patient trust. The challenge is no longer whether AI can be used, but how to use it responsibly in a healthcare environment where mistakes carry real consequences. This session cuts through the noise with five practical rules for using AI in your marketing. Participants will learn which tools to consider, including ChatGPT, Claude, Gemini, and Microsoft Copilot. More importantly, they’ll learn how to use these tools wisely, where AI can effectively support marketing work such as ideation, first drafts, and repurposing content, and where human judgment remains essential. The session also addresses emerging risks administrators may not anticipate, including fact-checking failures, outdated or hallucinated health information, SEO implications of AI-written website content, and licensing concerns related to AI-generated imagery. Attendees will leave with five clear, actionable rules they can apply immediately, giving them confidence to use AI tools without compromising credibility or patient trust. $i++ ?>Danielle Frank
Regional Director
Audigy
Danielle Frank has held a variety of roles throughout her career spanning Strategic planning, Operations, and Leadership. With more than 15 years of professional experience, she has developed a strong passion for leading and developing teams, solving complex challenges, and leveraging her diverse skill set to adapt to evolving business environments.
During her time at Audigy, Danielle has become a trusted advisor to members and colleagues alike. She has played a key role in supporting practice startups and expansions, driving team alignment, and contributing to benchmarking initiatives that help members optimize performance and growth. Her experience includes working with ENT practices, health systems, non-profit & private practice audiology groups.
Danielle holds a Bachelor’s degree in Business Management from the University of Phoenix.
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- Audiologist - Free!
- Lifetime Member - Free!
- Corporate Executive - Free!
- Corporate - Free!
- Professional - Free!
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- Coder - Free!
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Contains 3 Component(s), Includes Credits
Engage in this Strategic SWOT Mission and find your organization’s balance between mission, fiscal solvency, and delivering value, giving space to all stakeholders and perspectives in a trusted space. Strategic planning is a collaborative, proactive conversation that can help establish a firm foundation for an organization, expand or deepen its member engagement, and ensure it’s long-term viability in a community. In this session, we’ll discuss the importance of strategic planning, highlight similarities and differences between strategy and tactics, review the framework of a strategic plan, and discuss the value and impact of a quality strategic plan on an organization, no matter its tenure or size.
Engage in this Strategic SWOT Mission and find your organization’s balance between mission, fiscal solvency, and delivering value, giving space to all stakeholders and perspectives in a trusted space.
Strategic planning is a collaborative, proactive conversation that can help establish a firm foundation for an organization, expand or deepen its member engagement, and ensure it’s long-term viability in a community.
In this session, we’ll discuss the importance of strategic planning, highlight similarities and differences between strategy and tactics, review the framework of a strategic plan, and discuss the value and impact of a quality strategic plan on an organization, no matter its tenure or size.
$i++ ?>Will Harrill
BridgepointMD
Dr. Will Harrill is active in health policy and specialist transition towards accountable care models. He currently is a committee member for the Physician Payment Policy (3P) workgroup of the American Academy of Otolaryngology-Head and Neck Surgery, the Transformation Resource for Accountable Care (TRAC) Advisory Committee for the North Carolina Medical Society, and is the co-founder and co-chair of the North Carolina Otolaryngology Health Policy Advisory Committee (OHPAC). He serves as a clinical advisor for the PACES Center for Value in Healthcare and is a co-founder and chief medical officer for BridgepointMD. Dr. Harrill maintains an active clinical/surgical practice within Carolina ENT-Sinus and Allergy Center where he served as President & CEO for 17 years.
Dr. Harrill is published within health policy and clinical research focusing on utilization and economic trends within specialty care. He holds clinical appointments within the departments of Otolaryngology both at the University of North Carolina at Chapel Hill School of Medicine and Atrium Health Wake Forest Baptist Health.
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Register
- Non-Member - $239
- Audiologist - $179
- Lifetime Member - $179
- Corporate Executive - $179
- Corporate - $179
- Professional - $179
- Community Admin - Free!
- Coder - $179
- Retired - $179
- LMSuser - $239
- COPM-C Non Member - $239
- COPM Non Member - $239
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Contains 3 Component(s), Includes Credits
With staffing shortages, absenteeism and turnover, and the demands around caring for patients in-house, answering the phones is a constant challenge for medical offices. And now with many new AI-assisted phone answering services and virtual staffing companies in the marketplace, it can be difficult to distinguish the good from the bad and the terrible. This webinar will review data supporting the use of virtual call agents, best practices, what to look for in a virtual staffing company to help you with your office phones, and how to implement effectively a phone answering service that uses virtual staffing and AI.
With staffing shortages, absenteeism and turnover, and the demands around caring for patients in-house, answering the phones is a constant challenge for medical offices. And now with many new AI-assisted phone answering services and virtual staffing companies in the marketplace, it can be difficult to distinguish the good from the bad and the terrible.
This webinar will review data supporting the use of virtual call agents, best practices, what to look for in a virtual staffing company to help you with your office phones, and how to implement effectively a phone answering service that uses virtual staffing and AI.
$i++ ?>Kevin Brady
President and Director of Sales
Physicians Angels
Kevin is President and Director of Sales at Physicians Angels, where he oversees daily operations and manages business development initiatives with the company’s many healthcare clients and partners. Kevin has helped to expand Physicians Angels' services from providing mostly only Virtual Scribes to now offering a wide range of Virtual Staffing solutions -- such as prior authorizations, coding and billing, phone answering and scheduling, and more.
Kevin has over two decades of government and private sector experience. Before joining Physicians Angels, Kevin specialized in international economic development and project management in the Middle East and South Asia, having served with the U.S. Department of State as a Foreign Service Officer, and as an U.S. Peace Corps Volunteer. He is based in Santa Fe, New Mexico.
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