The American Medical Association (AMA) has released the Current Procedural Terminology (CPT®) 2027 code set, introducing some of the most sweeping structural transformations seen in years. Effective January 1, 2027, legacy codes for core services are being completely deleted and replaced by highly granular, complexity-based, and time-based coding systems. To protect your practice’s revenue cycle and ensure compliance, providers, billers, and coders must proactively adapt to these foundational shifts. This intensive webinar delivers a comprehensive breakdown of the major 2027 CPT revisions across five key specialties: Speech-Language Pathology (SLP), Audiology, Otolaryngology (ENT), and Sleep Medicine. Attendees will learn about the high-stakes deletion of individual speech therapy code 92507 and its replacement with 10 new time-based codes tailored to specific disorder areas. We will also dissect the total overhaul of home sleep studies into a new six-code complexity-tiered family, examine the newly introduced specialized codes for Video Head Impulse Testing (vHIT) and rotational vestibular assessments, and analyze critical regulatory pressures, such as the proposed 50% payment reduction for Modifier 25 on same-day E/M visits in ENT settings.

With labor costs on the rise and inflation impacting all aspects of medical practice, groups need to look at their managed care contracts to increase revenue. Successful negotiation of these agreements can be the difference between a thriving practice and a downward spiral of financial ruin. Managed care companies recognize this fact and deploy teams of highly trained and experienced negotiators to tip the balance of power in their favor. This presentation is designed to show participants how to successfully negotiate managed care agreements using trade secrets from a former managed care negotiator. The presenter will take the group through the entire negotiation process, from beginning to end, and show them how to effectively deal with these managed care relationships.

This subscription provides you with unlimited access to every live and pre-recorded 2026 webinar for one low price. Consider it your VIP pass to the best ENT training in Otolaryngology! Price: Members: $499 | Non-Member: $549

This webinar explores the growing role of artificial intelligence (AI) in ENT documentation, coding, and revenue cycle operations with a focus on audit risk, coding accuracy, and reimbursement integrity. Attendees will review how AI generated documentation, automated coding tools, and payer algorithms are impacting ENT practices, including concerns related to medical necessity, cloned documentation, modifier usage, surgical reporting, and E/M services. The session will also discuss where AI may improve workflow efficiency versus where human oversight remains critical to reducing denials, compliance exposure, and audit vulnerability.

Artificial intelligence is reshaping how patients find and choose ENT practices. This session explains how Ai is impacting local search, paid search, and website performance, and what practice leaders need to know to stay visible, competitive, and aligned with how patients are searching today.

As reimbursement pressures intensify and accountable care performance measures become more relevant to referral criteria, specialty practices are increasingly being evaluated on cost, quality, and outcomes, not just availability and clinical reputation. This session explores the why behind the CMS and private payer move toward value-based specialty care measures. We connect the dots with similarities between CMS MVP performance reporting trends and evolving ACO accountable care models as it relates to specialty evolving specialty care, performance, metrics and referrals

As ENT practices grow, inconsistent operations can create inefficiencies and strain leadership. This session explores how standardizing core operational processes across a multi-specialty practice improves efficiency, accountability, patient experience, and scalability.

This session introduces the core diagnostic audiology tests—pure tone, speech audiometry, and tympanometry—and how they support accurate ENT assessment, documentation, and billing. It also clarifies how these diagnostic tests differ from hearing aid–related services, helping teams avoid common documentation and coding errors. Attendees will leave with a clear understanding of test purpose, required documentation, and how to support clean, defensible claims.

A hands-on exploration of practical AI tools for the business of medicine. This session will include real-world demonstrations of Microsoft Copilot, Claude for PowerPoint, Claude for Excel, and other leading AI models, with a focus on healthcare administration, analytics, and operational decision-making. Using an allergy patient demographic case study, Drew will showcase how AI can support spreadsheet analysis, patient migration modeling, payer mix review, KPI development, physician productivity reporting, financial modeling, and business intelligence workflows. The session will also address responsible AI use, data security, and practical guardrails for ENT practices adopting these tools. This webinar is designed for administrators and practice leaders who want to move beyond theory and see how AI can be applied directly to everyday healthcare business challenges. Participant Note: This webinar assumes participants have access to either Microsoft 365 with a Copilot license for tools such as Outlook, Teams, Excel, Word, and PowerPoint, and/or a Claude license, currently available through Claude Pro at approximately $20/month, with the Claude add-ins installed for PowerPoint, Excel, or both. While these tools are not required to attend, the webinar will focus on practical use cases and will not provide step-by-step instruction on how to download Claude or install every add-in. The session will also touch on Claude for work, AI guardrails, responsible use policies, and data security considerations.

Practice administrators and marketing teams are being asked to do more with less. Between managing day-to-day operations, navigating reimbursement changes, and keeping up with patient communication, marketing often gets pushed to the back burner. AI tools are showing up everywhere, promising speed, efficiency, and scale. Yet many administrators feel uncertain about where these tools genuinely help versus where they introduce risk to accuracy, credibility, and patient trust. The challenge is no longer whether AI can be used, but how to use it responsibly in a healthcare environment where mistakes carry real consequences. This session cuts through the noise with five practical rules for using AI in your marketing. Participants will learn which tools to consider, including ChatGPT, Claude, Gemini, and Microsoft Copilot. More importantly, they’ll learn how to use these tools wisely, where AI can effectively support marketing work such as ideation, first drafts, and repurposing content, and where human judgment remains essential. The session also addresses emerging risks administrators may not anticipate, including fact-checking failures, outdated or hallucinated health information, SEO implications of AI-written website content, and licensing concerns related to AI-generated imagery. Attendees will leave with five clear, actionable rules they can apply immediately, giving them confidence to use AI tools without compromising credibility or patient trust.