As reimbursement pressures intensify and accountable care performance measures become more relevant to referral criteria, specialty practices are increasingly being evaluated on cost, quality, and outcomes, not just availability and clinical reputation. This session explores the why behind the CMS and private payer move toward value-based specialty care measures. We connect the dots with similarities between CMS MVP performance reporting trends and evolving ACO accountable care models as it relates to specialty evolving specialty care, performance, metrics and referrals

As ENT practices grow, inconsistent operations can create inefficiencies and strain leadership. This session explores how standardizing core operational processes across a multi-specialty practice improves efficiency, accountability, patient experience, and scalability.

This subscription provides you with unlimited access to every live and pre-recorded 2026 webinar for one low price. Consider it your VIP pass to the best ENT training in Otolaryngology! Price: Members: $499 | Non-Member: $549

This session introduces the core diagnostic audiology tests—pure tone, speech audiometry, and tympanometry—and how they support accurate ENT assessment, documentation, and billing. It also clarifies how these diagnostic tests differ from hearing aid–related services, helping teams avoid common documentation and coding errors. Attendees will leave with a clear understanding of test purpose, required documentation, and how to support clean, defensible claims.

A hands-on exploration of practical AI tools for the business of medicine. This session will include real-world demonstrations of Microsoft Copilot, Claude for PowerPoint, Claude for Excel, and other leading AI models, with a focus on healthcare administration, analytics, and operational decision-making. Using an allergy patient demographic case study, Drew will showcase how AI can support spreadsheet analysis, patient migration modeling, payer mix review, KPI development, physician productivity reporting, financial modeling, and business intelligence workflows. The session will also address responsible AI use, data security, and practical guardrails for ENT practices adopting these tools. This webinar is designed for administrators and practice leaders who want to move beyond theory and see how AI can be applied directly to everyday healthcare business challenges. Participant Note: This webinar assumes participants have access to either Microsoft 365 with a Copilot license for tools such as Outlook, Teams, Excel, Word, and PowerPoint, and/or a Claude license, currently available through Claude Pro at approximately $20/month, with the Claude add-ins installed for PowerPoint, Excel, or both. While these tools are not required to attend, the webinar will focus on practical use cases and will not provide step-by-step instruction on how to download Claude or install every add-in. The session will also touch on Claude for work, AI guardrails, responsible use policies, and data security considerations.

Learn from experience: the process and outcomes when the audiology team at TJUH restructured their office.

This session provides first-year administrators with practice guidance on key reports, board meeting management, and financial routines they can implement immediately.

This session examines health insurance benefits design through a trust and communication lens, helping administrators balance rising costs with retention, engagement, and workforce expectations. Participants explore various benefits structures and how clear communication of what you do offer can protect trust during change.

Practice administrators and marketing teams are being asked to do more with less. Between managing day-to-day operations, navigating reimbursement changes, and keeping up with patient communication, marketing often gets pushed to the back burner. AI tools are showing up everywhere, promising speed, efficiency, and scale. Yet many administrators feel uncertain about where these tools genuinely help versus where they introduce risk to accuracy, credibility, and patient trust. The challenge is no longer whether AI can be used, but how to use it responsibly in a healthcare environment where mistakes carry real consequences. This session cuts through the noise with five practical rules for using AI in your marketing. Participants will learn which tools to consider, including ChatGPT, Claude, Gemini, and Microsoft Copilot. More importantly, they’ll learn how to use these tools wisely, where AI can effectively support marketing work such as ideation, first drafts, and repurposing content, and where human judgment remains essential. The session also addresses emerging risks administrators may not anticipate, including fact-checking failures, outdated or hallucinated health information, SEO implications of AI-written website content, and licensing concerns related to AI-generated imagery. Attendees will leave with five clear, actionable rules they can apply immediately, giving them confidence to use AI tools without compromising credibility or patient trust.

Engage in this Strategic SWOT Mission and find your organization’s balance between mission, fiscal solvency, and delivering value, giving space to all stakeholders and perspectives in a trusted space. Strategic planning is a collaborative, proactive conversation that can help establish a firm foundation for an organization, expand or deepen its member engagement, and ensure it’s long-term viability in a community. In this session, we’ll discuss the importance of strategic planning, highlight similarities and differences between strategy and tactics, review the framework of a strategic plan, and discuss the value and impact of a quality strategic plan on an organization, no matter its tenure or size.