Practice administrators and marketing teams are being asked to do more with less. Between managing day-to-day operations, navigating reimbursement changes, and keeping up with patient communication, marketing often gets pushed to the back burner. AI tools are showing up everywhere, promising speed, efficiency, and scale. Yet many administrators feel uncertain about where these tools genuinely help versus where they introduce risk to accuracy, credibility, and patient trust. The challenge is no longer whether AI can be used, but how to use it responsibly in a healthcare environment where mistakes carry real consequences. This session cuts through the noise with five practical rules for using AI in your marketing. Participants will learn which tools to consider, including ChatGPT, Claude, Gemini, and Microsoft Copilot. More importantly, they’ll learn how to use these tools wisely, where AI can effectively support marketing work such as ideation, first drafts, and repurposing content, and where human judgment remains essential. The session also addresses emerging risks administrators may not anticipate, including fact-checking failures, outdated or hallucinated health information, SEO implications of AI-written website content, and licensing concerns related to AI-generated imagery. Attendees will leave with five clear, actionable rules they can apply immediately, giving them confidence to use AI tools without compromising credibility or patient trust.

Engage in this Strategic SWOT Mission and find your organization’s balance between mission, fiscal solvency, and delivering value, giving space to all stakeholders and perspectives in a trusted space. Strategic planning is a collaborative, proactive conversation that can help establish a firm foundation for an organization, expand or deepen its member engagement, and ensure it’s long-term viability in a community. In this session, we’ll discuss the importance of strategic planning, highlight similarities and differences between strategy and tactics, review the framework of a strategic plan, and discuss the value and impact of a quality strategic plan on an organization, no matter its tenure or size.

This subscription provides you with unlimited access to every live and pre-recorded 2026 webinar for one low price. Consider it your VIP pass to the best ENT training in Otolaryngology! Price: Members: $499 | Non-Member: $549

This session provides first-year administrators with practice guidance on key reports, board meeting management, and financial routines they can implement immediately.

This session examines health insurance benefits design through a trust and communication lens, helping administrators balance rising costs with retention, engagement, and workforce expectations. Participants explore various benefits structures and how clear communication of what you do offer can protect trust during change.

With staffing shortages, absenteeism and turnover, and the demands around caring for patients in-house, answering the phones is a constant challenge for medical offices. And now with many new AI-assisted phone answering services and virtual staffing companies in the marketplace, it can be difficult to distinguish the good from the bad and the terrible. This webinar will review data supporting the use of virtual call agents, best practices, what to look for in a virtual staffing company to help you with your office phones, and how to implement effectively a phone answering service that uses virtual staffing and AI.

Learn from experience: the process and outcomes when the audiology team at TJUH restructured their office.

Administrative bottlenecks shouldn't delay patient care. Join your ASCENT peers for a real-world look at how Tandem uses AI-driven automation to transform ENT workflows. From PA submissions and appeals to enrollments and pharmacy coordination, Tandem seamlessly automates the end-to-end process in one place – all at no cost to practices. Discover how practices of all sizes are leveraging automation to reclaim staff hours, eliminate manual errors, and get patients started on therapy faster.

All roles within a practice play an important role in delivering high quality hospitality to patients. Integrating hospitality into all roles in the practice can transform routine transactions into meaningful experiences that not only enhance patient satisfaction but also build long-term loyalty and trust. This course will help participants turn every interaction into an opportunity to provide high quality care through their hospitality.

Selecting the right vendors is critical to maintaining HIPAA compliance and protecting patient data. In this session, we’ll walk you through best practices for vetting third-party vendors, identifying red flags, and ensuring Business Associate Agreements (BAAs) are in place. You’ll learn how to assess vendor risk, document compliance efforts, and build a more secure, trustworthy vendor network.