Strategies for Success in Value-Based Care (VBC) and MIPS Value Pathways

AnnMarie Merta, MBA, FACHE, is the CEO and Co-Founder of BridgepointMD, a specialist-focused, technology-enabled services company advancing the role of specialty care in value-based healthcare. With more than two decades of executive leadership experience, she has held senior roles across hospital systems, physician enterprises, and health plans, with a consistent focus on driving operational excellence, financial performance, and care model innovation.

AnnMarie has led enterprise-wide transformations, including service line optimization, revenue cycle centralization, and value-based care strategy development across multi-market health systems. Through BridgepointMD, she is focused on bridging the gap between specialty practices and risk-bearing entities by delivering practical, scalable solutions that protect fee-for-service revenue while enabling participation in alternative payment models.

A recognized thought leader in specialty value-based care, AnnMarie is passionate about aligning providers, payers, and technology to improve outcomes, reduce cost, and enhance the patient experience. She is a Fellow of the American College of Healthcare Executives (FACHE).

Jocelyn Meyer, MPH, is a healthcare data and quality improvement leader at the American Academy of Otolaryngology–Head and Neck Surgery Foundation (AAO-HNSF), where she plays a key role in advancing the Reg-ent clinical data registry and related data initiatives. Her work focuses on translating clinical evidence into scalable, data-driven solutions that support quality measurement, performance improvement, and real-world evidence generation.

Jocelyn brings extensive experience managing large, complex government-funded programs, including prior work supporting CMS quality initiatives such as MVP/MIPS and PQRS. In these roles, she led cross-functional teams, coordinated with federal stakeholders and vendors, and led policy and measure development.

In her current role, Jocelyn leads cross-functional efforts across registry maintenance and development, clinical guideline digitization, and data strategy. She collaborates with clinicians, data scientists, and technology partners to improve data usability, streamline workflows, and enhance the clinical relevance of quality measures. Her work includes the curation and harmonization of longitudinal clinical and patient-reported data across diverse practice settings, including integration of heterogeneous EHR and patient-reported data sources to support data consistency, completeness, and comparability for research and quality improvement.