Strategies for Success in Value-Based Care (VBC) and MIPS Value Pathways

Dr. Will Harrill is active in health policy and specialist transition towards accountable care models.  He currently is a committee member for the Physician Payment Policy (3P) workgroup of the American Academy of Otolaryngology-Head and Neck Surgery, the Transformation Resource for Accountable Care (TRAC) Advisory Committee for the North Carolina Medical Society, and is the co-founder and co-chair of the North Carolina Otolaryngology Health Policy Advisory Committee (OHPAC).  He serves as a clinical advisor for the PACES Center for Value in Healthcare and is a co-founder and chief medical officer for BridgepointMD.  Dr. Harrill maintains an active clinical/surgical practice within Carolina ENT-Sinus and Allergy Center where he served as President & CEO for 17 years. 

Dr. Harrill is published within health policy and clinical research focusing on utilization and economic trends within specialty care. He holds clinical appointments within the departments of Otolaryngology both at the University of North Carolina at Chapel Hill School of Medicine and Atrium Health Wake Forest Baptist Health.

AnnMarie Merta, MBA, FACHE, is the CEO and Co-Founder of BridgepointMD, a specialist-focused, technology-enabled services company advancing the role of specialty care in value-based healthcare. With more than two decades of executive leadership experience, she has held senior roles across hospital systems, physician enterprises, and health plans, with a consistent focus on driving operational excellence, financial performance, and care model innovation.

AnnMarie has led enterprise-wide transformations, including service line optimization, revenue cycle centralization, and value-based care strategy development across multi-market health systems. Through BridgepointMD, she is focused on bridging the gap between specialty practices and risk-bearing entities by delivering practical, scalable solutions that protect fee-for-service revenue while enabling participation in alternative payment models.

A recognized thought leader in specialty value-based care, AnnMarie is passionate about aligning providers, payers, and technology to improve outcomes, reduce cost, and enhance the patient experience. She is a Fellow of the American College of Healthcare Executives (FACHE).