2025-11-05 Harnessing the Power of Social Media in Healthcare

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Social media has become integral in healthcare, with 42% of patients consulting reviews and over 75% researching symptoms online. As usage rapidly increases, so do opportunities to educate and engage modern healthcare consumers. However, resources in most practices are extremely limited. This session provides busy medical groups with effective tactics to maximize social media reach and engagement efficiently. We will explore best practices for leveraging key platforms to build relationships with today’s digitally-driven patients and provide an actionable blueprint to scale social strategies and content marketing through an integrated methodology designed for resource-constrained groups. Discover how a consolidated approach amplifies growth by engaging patients across digital touchpoints with less manual effort.


Jennifer Thompson

CEO

Insight Marketing Group

Jennifer Thompson has served as President of Insight Marketing Group since 2006 and helps physicians and private medical practices throughout the U.S. attract and retain patients and rock-star employees. Jennifer has 20+ years of experience in marketing and business development for start-up organizations and as a marketing director for a Fortune 500 company.


Twice elected to the Orange County Board of County Commissioners where her decisions impacted 1.2 million citizens and 60+ million visitors, Jennifer was often recognized for her use of social media and customer service outreach in her elected role. She has repeatedly been recognized for her leadership in both public service and business and draws upon her successes, failures, and missteps as teaching opportunities to propel the organizations she works with toward their goals.


Jennifer regularly speaks on the topics of ‘Social Customer Service’ and ‘Medical Practice Marketing’ to large medical practice management associations including MGMA, ASOA, ATAF, SROA, and the AOA. Jennifer has been called upon as an expert in marketing during the COVID-19 pandemic by the MGMA at the national and state levels.

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