2025-06-11 Harnessing AI and Automation for Next-Level Healthcare Marketing in 2024 and Beyond

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As consumer behaviors and competition intensify across healthcare, marketing, and business development are increasingly complex. Artificial intelligence (AI) and automation offer immense potential for healthcare organizations to enhance branding, deepen patient relationships, and accelerate growth. Join this talk to learn research-driven approaches to implementing emerging technologies on the healthcare marketing frontlines. You’ll gain strategies to save time, enhance engagement, and humanize experiences—driving growth by focusing where it matters most.


Jennifer Thompson

CEO

Insight Marketing Group

Jennifer Thompson has served as President of Insight Marketing Group since 2006 and helps physicians and private medical practices throughout the U.S. attract and retain patients and rock-star employees. Jennifer has 20+ years of experience in marketing and business development for start-up organizations and as a marketing director for a Fortune 500 company.


Twice elected to the Orange County Board of County Commissioners where her decisions impacted 1.2 million citizens and 60+ million visitors, Jennifer was often recognized for her use of social media and customer service outreach in her elected role. She has repeatedly been recognized for her leadership in both public service and business and draws upon her successes, failures, and missteps as teaching opportunities to propel the organizations she works with toward their goals.


Jennifer regularly speaks on the topics of ‘Social Customer Service’ and ‘Medical Practice Marketing’ to large medical practice management associations including MGMA, ASOA, ATAF, SROA, and the AOA. Jennifer has been called upon as an expert in marketing during the COVID-19 pandemic by the MGMA at the national and state levels.

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