2025-05-21 Reputation SEO: 5 Stars a Day Keeps Competitors Away
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In response to patients growing more dependent on online reviews to drive their healthcare decisions, orthopedic practices nationwide have adopted reputation management solutions, thus sparking the emergence of a pivotal marketing strategy: Reputation SEO.
A modern approach to trust marketing, Reputation SEO leans heavily on patient-generated content like online reviews and ratings to improve a practice’s visibility in search engine results. This session will explore Reputation SEO as a natural extension of healthcare reputation management and as an innovative, cost-effective digital marketing strategy for acquiring and retaining patients.
Jennifer Marcos
Senior Solutions Consultant
rater8
Jen Marcos has been a part of the Healthcare IT field for over 15 years. Through her previous tenure as a National Sales Director for SRS Health, an EHR company, she developed expertise and understanding in the clinical workflows of multiple specialties with a focus in orthopedics and ophthalmology. In her current position as a Senior Solutions Consultant for rater8, a reputation management and practice improvement software solution designed for medical practices, she’s helped thousands of physicians build and maintain an accurate online reflection of the care and services they provide for their patients.
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