2024-02-21 Finding the Perfect Fit: How to Adjust Your Marketing Budget to Work for Your Goals

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Consumers today have access to an overwhelming amount of choices. For practices to stand out, they need a comprehensive strategy that addresses marketing trends, patient experience, budgets, practice goals, resources and more! In this module, learn how to evolve your marketing strategy to align with your practice’s needs and foster meaningful engagement with existing and prospective patients alike.

Becca DeWhitt, MBA, COPM-C

Marketing Director

Fuel Medical

Becca DeWhitt is a marketing pro and northwest native who loves brand storytelling, gardening, science fiction, and dark chocolate. She joined Fuel Medical Group in 2018, and currently serves as the Marketing Director for the NE region. Becca has worked in marketing and consulting for the last eight years, and in the ENT and audiology space for the last five. Prior to joining Fuel, she did brand storytelling and product testing for an early-stage tech startup, international business and marketing consulting with clients in Colombia, India and Sweden, and PR and content writing work for a large Philadelphia-based non-profit. Becca completed her Master of Business Administration with a concentration in marketing at Temple University in Philadelphia in 2018. When she's not on the clock, you can find her playing with her two kids, learning to roast her own coffee, and contemplating the secret life of wombats. 

Theo Marais

Fuel Medical

Theo Marais is originally from South Africa and has worked as a marketing consultant in multiple industries and countries. With 15 years of sales and marketing experience, he has spent the last seven years in the ENT and Audiology space working at Fuel Medical and is currently the Marketing Director for the NW and SE. Theo enjoys helping practices achieve their goals through a multichannel marketing approach. When he’s not in the office, Theo typically spends his time with his wife and two kids, traveling, hiking, playing board games and watching his favorite sport: rugby. 

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Webinar Recording
Recorded 02/21/2024  |  60 minutes
Recorded 02/21/2024  |  60 minutes
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Certificate
1.00 CEU credit  |  Certificate available
1.00 CEU credit  |  Certificate available A total of 1 Continuing Education Unit (CEU) has been designated for this meeting. One CEU is equal to 1 hour of programming.