09-09-26 The Impact of AI on Digital Marketing
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Artificial intelligence is reshaping how patients find and choose ENT practices. This session explains how Ai is impacting local search, paid search, and website performance, and what practice leaders need to know to stay visible, competitive, and aligned with how patients are searching today.
Ron Howrigon
President
Fulcrum Strategies
Ron Howrigon is President and CEO of Fulcrum Strategies, a consulting firm that represents physician practices across the U.S. in their dealings with managed care companies. Over the last 19 years, Fulcrum Strategies has worked with over 5,000 physicians in 30 states covering all specialties.
Prior to founding Fulcrum, Ron spent 18 years in the managed care industry as a negotiator and network manager. He once held senior management-level positions with Kaiser Permanente, Cigna, and Blue Cross and Blue Shield.
Ron is the author of the book “Flatlining: How Healthcare Could Kill the U.S. Economy,” which presents a concise, comprehensible overview of the critical issues and challenges facing the economics of healthcare. He is currently working on his second book tentatively titled “The Prescription for the Cure: How to fix the U.S. Healthcare System.”
Ron earned a Bachelors of Business Administration degree from Western Michigan University and a Master of Economics degree from North Carolina State University.
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